Generated 163 Leads In 6 Months With 50% Increase In Closing Rate For Isun Education

Strengths:

  • Poor lead quality due to unclear messaging by previous agency
  • In-house marketing efforts failed to articulate ISUN’s uniqueness

Mistake:

  • Overemphasis on soft benefits while parents prioritized academic results
  • Combined all subjects into one campaign, lowering perceived specialization

Solution:

1. Revamped strategy with a focus on subject-specific campaigns

2. Aligned marketing messaging with sales team and parent priorities

Results:

  • 163 leads in 6 months
  • 50% increase in closing rate

“Donovan was proficient, understood our industry and was patient enough to listen and create what we really wanted to communicate. 

He was able to research and seek clarity from us if the ad and copywriting is what we want. His patience was remarkable and determination was evident.”

Elsie Tay,
Ex-Deputy CEO,
ISUN Education