622 Leads Over 3.5 Years: Filling Classes Consistently for a Premium Latin Dance Studio Tucked Away in Dempsey

Strengths:

Founded by Lorencia Kan, one of the top instructors in SG

  • 83rd in global ranking at the Blackpool Dance Festival 2016
  • 87th in International Championships 2016 in London
  • 38th in the Europa Imperial Championships 2016 in London
  • Pioneer educator in the PAL programme in MOE schools

Challenges:

New entrant with 0 students and just a 2-person team starting out.

  • Located at Dempsey, rather inaccessible and a potential deterrent to parents
  • Up against:
    • established studios with multiple locations and established branding 
    • Newly opened studios with more accessible locations

Before engaging Meander Digital…

“How effective are these going to be? Is the money paid going to be worth it? With Facebook marketing so readily available, why can’t I do it on my own?”

“..wasted hours and effort struggling to learn…”

After engaging Meander Digital:

“Enrolled a total of 50 (Approx) students in about 1.5 months.” 

“By the end of our first year of operation, we had about 100 students.”

Along the way, DDS team expanded…

“At this moment, we have 2 full-time staff and 2 permanent part-time staff….also 8 ad hoc freelance dance teachers.”

As the studio established itself in the market:

  • Invited to perform at Octoburst 2019 Esplanade, Christmas @ Ngee Ann City, Santa Run for Wishes! 2018, SAFRA Danstravaganza 2019 and more 
  • Featured on Sassy Mama & meWATCH
  • 100% student retention rate
  • Achieved various placings in International and National Dancesport Championships

Establishing foothold on the market

Diversification: Increased capacity to launch more programmes that fully sold out before the deadline

I didn’t think digital marketing was essential until I enrolled my first student. Donovan was guiding me from the start to where my business is today. I believed in what I had to offer, but without Donovan’s expertise, I will not be able to reach the correct audience and grow.

Meander Digital takes the effort to research and understand my business, differentiating us from competitors. Every campaign is catered to my business and has no fixed template.

There are also prompt follow-ups and guidance which I needed. I was able to leave marketing to Donovan to focus on improving what I have to offer. I have also learnt a lot in managing my channels/funnels as Donovan was extremely helpful in sharing.

He is professional and is always upgrading his services to serve his clients better. Throughout 7 years of working with Donovan, apart from getting results, I was also guided to fine-tune many aspects of business – eg., workflow of how we communicate with our clients and staff, and even down to the processes of converting leads. 

This transformation is still a building block and important part of my business. I am extremely grateful to have Donovan/Meander Digital on my team!

Lorencia Kan
Founder & Artistic Director,
Dancer’s Dream Studio