Financial Advisory’s Events For Mass Affluent And High Net worth Prospects Went From 30% To Fully Booked Every Month
The Challenge:
Reliant on client referrals to fill estate planning seminar – unpredictable and unscalable.
Seminars were often only 60% filled, with half made up of existing clients accompanying their referral, effectively making it 30% filled.
Lack of control over referrals meant they also missed out on prospects that matched their ideal client profile.
Tried to promote their events on social media and ran ads themselves, but cost per lead was often too high and weren’t sure how to remedy.
The Strategy:
Identified the right targeting for cold audiences on social media
Tested multiple angles and found the messaging that attracted the most qualified event registrants and appointments
Initial Results:
- 174 registrants within their first 3 months, with some put on wait list.
- Seminar attendance improved from 30% to oversubscribed
Eventual Results:
Better quality prospects in the form of mass affluent and high net worth clients with bigger case sizes.
1,063 leads in less than 2 years.
Also embarked on recruitment campaign to handle the increased business and grow the advisory firm
