Insurance Agency’s Retirement Webinar Series Attracted 862 Registrants
in 5 Months
Without Prior Social Media Presence or Webinar Coordination Experience
Challenge:
Wasn’t getting quality leads previously…
- Offered free gifts to entice the public to attend their talks
- Attracted a lot freebie seekers with no intention to engage financial consultants
- Out of 100 leads, 10 willing to meet to collect free gift, and only 2 interested to proceed with financial planning
- Wanted to attract better prospects by shifting away from dangling free gifts, but previous marketing agency was resistant
- Engaged a lead broker next but they weren’t transparent with lead sources. Only marginal improvement in lead quality
After working with Meander Digital…
Campaign attracted 862 leads in 5 months and counting…
- Without having to offer free gifts = No low quality freebie seekers
- Show-up rate improved dramatically… from 10% (appointment) with previous agency vs 47% (webinar attendance) with us = Genuine prospects
Highly engaged prospects asking questions relevant to the webinar topic, keen to re-attend
34.7% of attendees eager to proceed with private consultations after the webinar
“My advisors are getting more solid appointments with the leads generated by Meander Digital compared to previous marketers.
Many of these prospects are keen to meet up. They’re also more enthusiastic in taking the next step to engage our expertise.
Another thing we liked was that Don could settle a lot of things we didn’t foresee ahead of time. And whenever we faced obstacles following up with leads or logistical issues, Don already has a solution prepared in advance.”
Andrew Chuah
Financial Services Director
Prudential